how to approach app marketing in 2023


How to maximize app growth and user engagement

Today's live workshop features Roi Nam, CEO at Airbridge. we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework.

Topics we'll be covering:

  • The impact of Apple's App Tracking Transparency (ATT) framework on app marketing.
  • We discuss effective techniques to attract and engage users.
  • Why you need a blended campaign strategy that integrates multiple marketing channels

[White Paper] Marketing Mix Modeling in Action: Tips from the Pros

We all know that privacy changes have forced app marketers to rethink their measurement strategies.

That's why marketing mix modeling has emerged as the best approach to analyzing your results.

This white paper shares how to do it right and unlock the power of marketing mix modeling.

What’s inside:

  • How to use marketing mix modeling to boost your privacy-centric marketing
  • Effective tips to improve your data preparation and the overall modeling process
  • Realistic case scenarios that provide actionable insights


What you might have missed...

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Toronto, we're coming...

Our next Mobile All-Stars event will be in Toronto Canada! Wanna come? Hit reply and let me know or click here.

Can I help you with anything? Hit reply and let me know!

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