How to focus on the work that matters Today's live workshop features Nathan Hudson who is a 2x Head of Growth and Founder of Perceptycs - a strategic growth partner that helps early-stage mobile apps scale from pre-seed to series B. Topics we'll be covering: How to find my growth levers? Where to focus my attention? The myth of the silver bullet... Join the Workshop What you might have missed... I know I'm a content machine, but here are some videos and news that you might have missed. 🎥 Copy...
almost 2 years ago • 1 min read
How to maximize app growth and user engagement Today's live workshop features Roi Nam, CEO at Airbridge. we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework. Topics we'll be covering: The impact of Apple's App Tracking Transparency (ATT) framework on app marketing. We discuss effective techniques to attract and engage users....
almost 2 years ago • 1 min read
Learn how a small upsell can lead to incredible financial gains In today's live workshop, we delve into the secret to skyrocketing revenue by leveraging a simple $5 upsell strategy. Topics we'll be covering: Discover why even a single dollar from a new user can make a substantial impact on your bottom line. Learn the art of turning every interaction with your audience into a potential sales opportunity. Discover why incorporating a gifting feature in your app can be a game-changer for your...
almost 2 years ago • 1 min read
Here's why I live in the "dirt" of ASO STOP going after high traffic, high competition keywords. Last year we ended up buying an app that was generated $10K a year ranking #1 for a niche keyword. We moved it from a $2.99 one-time in-app purchase into a $60 yearly subscription and have generated over $100K within the first 10 months. So how much "keyword traffic" do you need to go after? Well, I break it down in our latest video. I'm VERY proud of this video so if you enjoyed it, then share it...
almost 2 years ago • 1 min read
Discover a structured approach to monetization, pricing, subscription, and everything in between. Today's live workshop features Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats. You will discover how he’s increased the daily revenue at CoinStats by more than 113% and trial activations by more than 87%. Topics we'll be covering: How to build your pricing strategy How to reduce churn How to develop lifecycle marketing strategies for subscription optimization and subscriber...
almost 2 years ago • 1 min read
OkCupid's Head of Product Marketing Joins Us Today Today's guest on the live workshop is Jane Reynolds who is the Head of Product Marketing at OkCupid. She not only continuously improves the app's matching algorithm via OkCupid's infamous matching questions and collaborates in localizing the app experience for markets around the world, but also leads efforts to rollout one-of-a-kind product features that speak to users' current needs. You will discover: How to leverage new features to drive...
almost 2 years ago • 1 min read
small changes that led to BIG results Today's guest on the live workshop is Léa Samrani who is a Product & Growth consultant for consumer apps. She has built digital products for over a decade with the likes of Uptime, the 5-min knowledge app that was nominated top Android Apps of 2021, and Bumble & Badoo dating apps used by over 500 million people. You will discover: What is A/B Testing The Do’s and Don’ts of A/B Testing How to optimize your activation funnel The paywall tests that are...
almost 2 years ago • 1 min read
Hard paywall generated 2X more revenue If you missed our London workshop, don't worry today's live stream will be a summary of all the things I learned while in London! I'll break down all the latest and greatest strategies that are working for my apps and our clients. You will discover: Improving monetization has 4X the impact on growth compared to acquisition The hard paywall case study that you can't miss The ASO strategy that generated $1,600 in the first 22 days of launch Plus, all your...
almost 2 years ago • 1 min read
One simple step to growing your app It was an event back in 2015 that completely changed my business. That one event made me realize that I had to go "all in" on growing the agency aspect of my business. And I went from earning $90K in 2014 to $164K in 2015 to $265K in 2016! All because I was talking through what was working in my business and more importantly what was NOT working on my business. That's what I'm bringing to ALL our workshops. Content to help you grow your app downloads and...
almost 2 years ago • 1 min read